By Shamini Dhana, Founder and CEO, Dhana Inc., Associate Producer of the True Cost movie, Climate Ride Ambassador and Executive Council Member of Ellevate
Where is the connection and conversation today between the end customer and the people behind the scenes who make the products we consume daily? This is a question that is being asked frequently by consumers who are realizing that brands and companies are not providing information about their supply chains and how they treat their workers who are part of the process in making these products.
Clearly, consumers have been sold by business for decades on the benefits of the product including style, performance, quality, durability and even the after sales service. Additionally, consumers have also been enticed and subjected to many a rewards program as well as how companies are “giving back” through charities with every purchase. All these efforts focused on after the point of sale has been geared to drive customer acquisition and in turn increase sales and thereby profits.
The phenomenon of business profiting at the expense of people and planet has led to a severe disconnect between consumers, brands and workers. In fact, there is an increasing issue on the ability to trust brands and companies today by consumers and the system of capitalism is being questioned.
With discontent comes the need for a real solution – one that speaks to the whole journey from source to sale; from service to saluting everyone along the journey. Welcome to the B the change movement – people using business as a force for good in the world. This movement is called B Corps, for-profit companies certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Certification means they have met performance and legal requirements and have signed a declaration of Interdependence and term sheet. According to the B Corporation site, there are over 1,700 companies from 50 countries in over 130 industries who have been certified.
As a certified B Corp business owner of Dhana Inc. which is an ethical sustainable fashion brand for our youth, it is my commitment to impact people and planet in a profound and positive way through our clothes. As one in six people on this planet work in connection with the apparel world which is also the second most polluting industry, there is great concern that the magnitude of environmental destruction is not only immense, but the workers behind our clothes have been exploited for the benefit of brands to make a profit. There are 60 million garment industry workers in the developing world of which 80% are women today. Over half of the global apparel brands are doing nothing to ensure a living wage for these workers.
The recent full-length, award-winning documentary “The True Cost” released in 2015 sheds light on the real cost associated with making a piece of garment including the impact on the workers and the environment. This movie was a direct response to the Rana Plaza tragedy of April 24, 2013 which killed 1130 and considered the deadliest garment accident in history. “The building’s owners ignored warnings to avoid using the building after cracks had appeared the day before. Garment workers were ordered to return the following day, and the building collapsed during the morning rush-hour.” These workers had no voice and despite repeated warnings by these same workers, they were ignored. Their deaths signifies the absence of decent human rights for garment workers not only in Bangladesh but for all workers across the globe in developing countries.
This is all about to change with technology bringing awareness to behind the scenes through social media networks and consumers demanding greater transparency of supply chains. The B Corp movement is about to launch a whole new media platform, “B the Change Media,” sharing stories of people using business as a force for good and providing solutions to both social and environmental challenges. What is truly extraordinary about this launch pad is consumers across the globe will be able to learn more about supply chains and the stories of people who make our products as well as connect with brands and business. In the case of fashion, consumers will be able to ask the following questions of brands:
- Who made my clothes?
- How was my clothes made?
- Were the workers treated with respect?
- Did the workers receive a fair or living wage?
- What were the safety conditions for the workers?
- Were the workers given an opportunity to be heard, to provide feedback and be part of the decision making process?
- What environmental impact was there in the making of my clothes?
It is time for change. It is time to hear from the workers who are the fabric of our lives.
Every day, the clothes we wear remind us of our connection to People and Planet.
I pledge to give a voice to the unheard worker.
Together we will celebrate the journey of people and their contributions to society at large and towards a sustainable planet.
Let’s B the Change, share the stories of the hearts and hands behind our clothing, give workers a platform to be heard and together we will Unite People Through Fashion.Dhana partners with Mandala Apparels to offer ethical and sustainable fashion for our youth.